From idea to product: How is a fair T-shirt made?
Have you ever wondered how a fair trade T-shirt is created that not only looks good but is also sustainably produced? We'd like to give you an insight into the process of our fair trade T-shirts for adults – from the initial idea to the finished product. Let's discover together how sustainable fashion is created!☺️
But first of all, we need to clarify what fair and sustainable actually means.
Fair trade doesn't start at the doorstep. It's essential that the entire process uses as few resources as possible and that the entire supply chain is transparent and fair. It's therefore vital that everyone involved in the process receives a living wage. This way, we guarantee fair working conditions and minimize environmental impact at every step.🌱
No compromises are made here. In our opinion, only fair products can have a sustainable impact! 💪
The journey of our fair trade T-shirts:
Create basic pattern:
As a team, we develop the initial ideas for our products together. Everyone contributes their expertise: the designer, the tailor, and the production team. In the first cut, we asked ourselves the question: "What are the characteristics of a high-quality T-shirt that is not only sustainable and looks cool, but is also as inclusive as possible?"🤔
Materials:
Whenever possible, we use leftover materials from other sustainable labels in our production! We do this especially for smaller collections.
When we want to create larger collections, like our T-shirt collection, we purchase 100% organic cotton from our fabric partner in Germany. 🌱 Here, we pay attention to certifications and only purchase materials that meet the highest social and ecological standards. Cotton is ideal for T-shirts because it allows the skin to breathe. What's special about this fabric is that we use stretchy organic interlock fabrics to ensure the T-shirts feel comfortable. 🌿 Interlock provides a comfortable and soft feel without the use of elastane (petroleum).
Examine sample:
First, our team tests the sample for comfort. Then, we pass it on to our testers. We incorporate the feedback we receive from our testers into our T-shirt until we're completely happy with the final product.🤗
The basic cut is graded:
This means we create the basic pattern in all sizes. This is usually done digitally using a special cutting program. It's also important that all sizes are tested by many people so that adjustments can be made to individual sizes if necessary.
Design process
In all our collections, we not only focus on color combinations that suit a variety of styles, but also on gender-neutral and timeless designs. This means clothes don't go out of style so quickly and can be worn longer. It's also easier to pass on clothes when they're suitable for all genders.
Photo shoot:
We make sure to always include the models' sizes in our photos so you can better estimate which size fits you. If you're unsure about your size, you can always write to us at info@oktopulli.de and we'll find your perfect size together! 📸
Sustainable Marketing:
Instead of traditional advertising, we rely on direct communication. To raise awareness of our fair trade T-shirts, we regularly share posts on Instagram and send newsletters to our subscribers.📬
For us, fair also means transparency – we want our customers to know exactly where and how their clothes are made. We'll show you regular insights daily on our Oktopulli Instagram account! 🤗